At just £79 a month and with free insurance, the smart fortwo offers a real chance for younger drivers to get out there. You could say, it’s their ticket out. And that’s exactly what we did say, in a fully integrated digital experiential campaign.
We created pop-up smart box offices, in high footfall shopping centres up and down the country. Visitors could take a ticket, then sit in the car and present it to the camera. An innovative digital system scanned both the person and the ticket. Then displayed their face up in lights, with a personalised message revealing whether it was a ticket out to a restaurant, the cinema or even a chance to go to Vegas. All for two, of course.
The experience was supported by a full suite of communications including emails, posters and geo-targeted mobile messages. Not forgetting cupcakes.
We created pop-up smart box offices, in high footfall shopping centres up and down the country. Visitors could take a ticket, then sit in the car and present it to the camera. An innovative digital system scanned both the person and the ticket. Then displayed their face up in lights, with a personalised message revealing whether it was a ticket out to a restaurant, the cinema or even a chance to go to Vegas. All for two, of course.
The experience was supported by a full suite of communications including emails, posters and geo-targeted mobile messages. Not forgetting cupcakes.
