As part of Samsung’s “Inspired By A True Photo” campaign we wanted to show how a single photo can inspire incredible creativity.
We challenged soul and R&B singer Samm Henshaw to compose and record a new song based on a photo. He selected the smiley dog photo taken by a Samsung Galaxy user and posted on Instagram which we'd collated using the hashtag #withGalaxy. Working alongside Mother agency we created a Behind The Song film, social posts and cinemagraphs.
We challenged soul and R&B singer Samm Henshaw to compose and record a new song based on a photo. He selected the smiley dog photo taken by a Samsung Galaxy user and posted on Instagram which we'd collated using the hashtag #withGalaxy. Working alongside Mother agency we created a Behind The Song film, social posts and cinemagraphs.
Cutdowns across social highlighted the Samsung S20 FE camera features:
Cinemagraphs across social drove traffic to the Behind the Song film:
