The SLS AMG is a rare car indeed, from looks to performance and most certainly availability. The challenge was to make people reappraise the Mercedes-Benz brand using this incredible new supercar which had already sold out in the UK.
The solution was to devise and curate a massive online, traditional, mobile and social media campaign that led to rare chances to experience it. Exploring the content could lead to hidden entry forms for chances to drive the car on amazing circuits around Europe.
All the elements in the campaign were, in themselves, a rare experience. Just like the SLS AMG. The hubsite pushed people to various online and offline touchpoints and back again, as they engaged with each Rare Experience.
The solution was to devise and curate a massive online, traditional, mobile and social media campaign that led to rare chances to experience it. Exploring the content could lead to hidden entry forms for chances to drive the car on amazing circuits around Europe.
All the elements in the campaign were, in themselves, a rare experience. Just like the SLS AMG. The hubsite pushed people to various online and offline touchpoints and back again, as they engaged with each Rare Experience.
