Legendary Pictures: Godzilla

Legendary Entertainment teamed up with YouTube for an industry first project in content creation.

YouTube Space Los Angeles was transformed into four independent Godzilla-themed sets, providing the backdrop for You Tube’s top talent to create original videos that celebrate the iconic King Of The Monsters.

YouTube creators could write, shoot and edit Godzilla inspired videos to appear on their own channels and be broadcast to millions of followers. Supporting this, the films would be displayed on the official Legendary YouTube channel and would be promoted on Godzilla and Warner Bros social media pages. The videos went live from May 8, leading up to the film’s theatrical release on May 16, 2014.

The list of participating YouTube channels were:

MyHarto
87 million video views; 1.1 million subscribers

Michelle Phan 
905 million video views;  6.1 million subscribers

Anna Akana
58 million video views;  834,000 subscribers

YouTube Nation 
1.1 million subscribers

Phillip Phillips and Kurt Hugo Schneider 
817 million views; 4 million subscribers

Flula 
41 million views;  314,000 subscribers

Jason Horton 
11 million views; 91,000 subscribers

CineFix 
40 million views; 488,000 subscribers

Nacho Punch 
110 million views; 956,000 subscribers

Sawyer Hartman 
44 million views; 1.5 million subscribers

The Second City Network 
68 million views; 160,000 subscribers

Nerdist
286 million views; 2 million subscribers

The Platform 
22 million views; 360,000 subscribers

AJ Rafael 
110 million views; 529,000 subscribers

Vsauce 3 
119 million views; 1.7million subscribers

The Warp Zone 
79 million views; 497,000 subscribers

MOVIECLIPS Trailers
1.7 billion views; 4.9 million subscribers

Arika Sato 
6 million views; 126,000 subscribers